This privacy statement deals with how we collect and use personal data.
The Tribe Coffee Roasters takes your privacy seriously. We are concerned that you should have trust in us and how we process your personal data. In this privacy policy, we therefore explain why we collect information about you, how we use this information and how we take your privacy into account.
Cookies
We use cookies to optimize our website for our visitors and customers, as well as for traffic analysis and personalized announcements.
The purpose of our collection of cookies is to provide the online store with basic functionality such as session management, analysis, personalization and marketing.
Our own cookies, so-called first-party cookies, are necessary for the website to function. These make it possible to remember logins, shopping baskets, page settings and the like.
It is not possible to opt out of these cookies, and our processing basis for this is of legitimate interest. (GDPR art. 6 f).
We also use so-called “third-party cookies”, which track user behavior across websites and to categorize users. These are used for analysis, marketing and personalization of the website.
We also use “pixel”. Pixel is a small code on our website that makes it possible to record conversions via online advertisements. It gives us the opportunity to adapt external advertising to customer groups based on their interests internally on our website. We always ask for your consent for the use of pixels.
WHAT ARE INFORMATION CAPSULES?
Cookies are data that is stored locally on the user’s hard drive/storage device. Information cookies can be received from several different websites that are visited. The purpose of storing cookies is several, for example they can be used to measure traffic (number of visitors, which pages are visited, etc.) and to provide the user with improved functionality on a website by cookies saving your preferences and settings from previous visits.
ANALYSIS AND INFORMATION CAPSULES
The Tribe Coffee Roasters collects anonymised information about visitors to Wearethetribe.no for analysis.
By anonymised information we mean information that cannot be traced back to a user or a person. The purpose of this is to collect statistics that can be used to further develop and improve the website. Examples of this type of data are: number of visitors to the site, how the site is used, how long the visit lasts, where the users come from and which browsers are used.
We also collect keywords used via the search engine on the website. This is only to improve search results and the customer experience, and no information is collected that can be traced back to the user.
Data that we use for analysis is processed with legitimate interest as a basis for processing. (GDPR art. 6 f).
In this way, we can better understand how the website is used and we can thus improve the experience of our visitors. At the same time, we can more easily understand the effect of our optimizations and marketing initiatives.
Personalization
In order to give you a relevant and good experience in our online store, we use functions and systems to personalize the content so that it is adapted to you and your interests. This includes your IP address, browser (Chrome, Edge, Safari etc.), operating system (Windows, Mac OS etc.), clicks or other relevant interaction with advertising, which pages you have viewed and the like.
We only personalize content on our website if you have given your consent. Such consent can be given through settings in a pop-up window or when it has been a long time since you have visited the site.
Marketing
We use cookies and pixels to personalize our online marketing. This only happens if you have given your consent. Such consent can be given by means of settings in a pop-up window that appears on the first visit or when it has been a long time since you have visited the site. Alternatively, you can give consent or withdraw consent. If consent has not been given, we will only use generic advertisements and other forms of targeting.
We want our marketing to be experienced as relevant and valuable to you at all times, so the content will most often be adapted. In this context, we will be able to use profiling in the form of information about gender, date of birth and address from other sources, as well as information about what you have purchased. We and our partners track advertisements to know which ones you have seen online, and which products you have seen from us. With this, we can adapt the store to your interests, and show you relevant advertisements at the next opportunity.
In addition, if you have consented, we will ensure that you receive less advertisements for products you have already purchased, and instead receive offers for related goods and services or other products we believe will be relevant to you. In the case of customer matching, we will be able to exchange your contact information with third-party platform providers, such as e.g. Google and Meta, to be able to match you with the information you have given them. In addition to your contact details, there may be an exchange of information such as your name, city, county, gender, postcode, IP addresses and any identification numbers of devices you have used, as well as information about which purchases you have made with us. The exchange of such information will be encrypted, only exchanged for the customer matching and will be deleted as soon as the customer matching has been completed, normally within 48 hours. We will be able to receive reports from the relevant third parties based on the matching, where the information will be anonymised.
Storage of data
Your personal data will be stored for as long as is necessary to perform the services described in this statement, or for as long as the law requires us to keep them. They are then deleted.
Personal data to third parties
The Tribe Coffee Roasters will not share, sell, transfer or otherwise disclose your personal data other than as described in the privacy policy. Your data will only be shared if we have a legal basis for it, for example if we are legally obliged, or we get your consent. Collaborative partners will only have access to the information if this is necessary to perform services for Wearethetribe.no. In such cases, data processing agreements are entered into to safeguard information security.
Social media
The Tribe Coffee Roasters has company pages on Facebook, Instagram, LinkeIn and YouTube. There, users can leave comments, and we can launch news, product information, competitions and more. When you visit the pages, personal data about you may be processed. If your post or message appears as an inquiry, The Tribe Coffee Roasters will give you feedback. We have access to statistics and systematized overviews of posts on the page through standard Facebook/Instagram/YouTube tools. Please note that you as a user must comply with Facebook/Instagram/YouTube’s terms and privacy statements when you visit our websites and, for example, post. We encourage you to read these terms carefully.
Newsletter and communication
If you have agreed to receive offers and information by e-mail and/or SMS, you will receive newsletters by e-mail and/or SMS about good offers and other mailings to electronic addresses we have received from you. The content of these will often be adapted to you as the recipient, with relevant information and offers, based on your behavior on the website and purchase history. You can at any time request that such inquiries cease. This can also be done by clicking on the unsubscribe link at the bottom of all automatically generated e-mails/SMS from Wearethetribe.no.